Social Media Statistics 2022 Summary
- Active social media users have passed the 4.55 billion mark.
- The average daily usage of social media is 2 hours and 27 minutes.
- 81% of users use TikTok to discover new products and brands.
- Instagram has 1.4 billion MAU (monthly active users)
- Twitter has 436 million MAU.
- Pinterest has 444 million MAU
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